Digital Marketing Director & Strategist

Oscar Pena | Digital Marketing
Oscar Pena is a Cross-cultural Digital Marketing Director, Consultant & Strategist for Agencies, Businesses (SMB’s), and Corporations headquarter in downtown, San Antonio, Tx.

Oscar had the privilege to work on interactive projects with award winning marketing agencies, including: Digitas (United States), Grupo W (Mexico), inTacto (Argentina), Razorfish (United States), HZDG (United States), VML (United States), Olson (United States), Bromley Communications (San Antonio,Tx), KGBTX (San Antonio,Tx), and Marketvision (San Antonio,Tx).

Digital projects mainly involve: website conversion optimization, a/b and multivariate test plan creation, client training/mentoring for digital channels, and improve website conversion rates through landing page diagnosis and redesign.

Oscar specialize in smart content creation, website strategy, website marketing, and organic growth. Skills: Website Conversion, Advanced Analytics, A/B Testing, Organic Growth, Google™ Adwords, SEO, SEM.

Oscar Pena Twitter Oscar Peña
Digital Marketing Strategist
@_ospena | hello@oscarpena.me
OP Media LTD. | 110 E Houston St, San Antonio, TX 78205

Photography by: @jhuskin [joshhuskin.com], @HollaBackBlog [thathollabackgirl.com]

Latest Certifications:

  • 2013 – Digital Analytics Fundamentals Certification
  • 2014 – Google™ Adwords Certification | Advertising
  • 2014 – Google™ Analytics Individual Qualification (GAIQ)
  • 2014 – Google™ Premier Partner | San Antonio, Tx (In-Process)

Additional Certifications:

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In Process: 

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Additional Certifications: Bing Advertising Accredited Professional

Collaboration Platforms and Networks:


Preferred Platforms:

  • HTML5
  • WordPress
  • Joomla
  • Drupal

Additional Platforms:

  • Blogger
  • Tumblr
  • Magento
  • OpenCart
  • phpBB
  • Squarespace
  • Sharepoint
  • Weebly
  • Shopify
  • Homestead
  • Google Sites


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Professional Search Engine Optimization (SEO)

  • Keyword Strategy, Research & Optimization
  • Blog Setup & Monthly Maintenance
  • Website Content Analysis and Optimization
  • Website Conversion Optimization (Leads)

Professional Search Engine Marketing (SEM)

  • PPC Campaign Analysis & Optimization
  • PPC Report Analysis and Recommendation
  • Targeted Advertising (Mobile & Location base)

Industries Served

  • Automotive
  • Business-to-Business
  • Education
  • Financial Services
  • Healthcare
  • Media and entertainment
  • Retail
  • Technology
  • Travel